2020-10-13
2020 Beijing Auto China EXEED Released M3X Architecture and Pre-sold Two New Models

2020 Auto China EXEED officially announced a brand-new architecture - M3X Architecture oriented to market in China and seeking a foothold worldwide. The new-generation TXL, a full-scale scenario super five-star SUV, designed based on this architecture was simultaneously unveiled and pre-sold with the protocol-level SUV, EXEED VX 290T, favored by family members.

EXEED, together with M3X Architecture and the new-generation TXL and flagship SUV VX unveiled at Auto China in Beijing

What is "M3X Architecture"?

Based on the brand spirit of "keep exploring to go beyond", 23 years of mature experience in building cars and five R&D centers in global presence, EXEED and Magna, the world's top supplier, have created a world-class M3X Architecture.

Yin Tongyue, Party Secretary and Chairman of Chery Automobile Co., Ltd., delivered a speech at EXEED Press Conference

"M", which means Mars, witnessed the endless exploration of the unknown by human beings; "3" represents myriads of things, indicating the multi-derivates of EXEED series; "X" indicates infinite possibilities. M3X Architecture, adopting the international leading modular construction concept, has strong derivative capabilities. It is compatible with A-C Class SUVs/sedans/MPVs and new energy vehicles, and is composed of four core advantage modules: Safety & Security, Intelligence, Comfort and Power. The four modules can be optimized separately to ensure the continuous evolution and development of the architecture itself, and build an intelligent carrier for EXEED to design more high-quality, high-performance and high-value products.

Bai Leimeng, executive deputy general manager of Chery Automobile Co., Ltd., explained the M3X Architecture at the EXEED Press Conference

 As Bai Leimeng, executive deputy general manager of Chery Automobile Co., Ltd. said: "When the mechanical architecture has the characteristics of intelligent life, it is given the exploration gene that can be continuously expanded and evolved. The products built on this architecture have multi-dimensional continuous evolution capabilities. The ability is one of the remarkable advantages of M3X Architecture empowering EXEED products."

M3X Architecture symbolizes the courage and determination of EXEED to explore "infinite possibilities"

What are the technical advantages and customer values of M3X Architecture?

The development ability of modular architecture fundamentally defines the comprehensive competitiveness of automobile enterprises in responding to the market quickly, shortening the R&D cycle and improving product quality. With accurate positioning to consumer needs, M3X Architecture gives full play to the core technical advantages of the four modules to bring new thoughts to the development of automobile industry, and create high-end products.

The M3X Architecture is composed of four core advantage modules: Safety & Security, Intelligence, Comfort and Power.

Safety & Security: Safety is the first element of building a high-end brand

The M3X Architecture integrates the super five-star safety standard into EXEED models: the cage-type energy-absorbing space capsule has a high-strength steel coverage rate of 78%. It also uses 1500MPa ultra-high-strength hot-formed steel at key parts such as the B-pillar at no cost, guaranteeing the safety of consumers. After tens of thousands of times of commissioning by engineers and the use of double-cylinder and double-piston floating brake calipers, an ultra-short braking distance of 36.5m was created to minimize the risk of accidents. The N95-class high-efficiency air-conditioning filter element of 360° ecological cockpit matched with the AQS & PM2.5 air quality management system creates a natural air anion bar in the car. The face recognition system with anti-theft reminder function works as a "smart security guarder" who always ensures the safety of drivers' information and property. In the leading vehicle crash test laboratory in Asia, EXEED products have been simulated by CPU for 1 million hours, and with unique patent of 25% small offset crash, EXEED products meet the international top safety standards such as E-NCAP and IIHS at the beginning of design, building a safety net for consumers.

Intelligence: Super brain in continuous evolution

M3X Architecture is equipped with two black technologies: Lion Intelligence Super Brain and L2.5 Automatic Driving Assistance System. Among them, the Intel 4-core 2.0GHz speed processor and Baidu OS system of Lion Intelligence System realize deep face recognition, multi-mode interaction, AR enhanced real-life navigation and other functions, making the vehicle a smart partner of the driver. The L2.5-level automatic driving assistance system of is integrated with industry-leading information technologies such as millimeter wave radar detection technology, neural network algorithm and camera system with deep learning ability to help drivers explore the unknown journey.

Comfort: Ingenuity is reflected in the consistent pursuit of detail refinement

Benefited from the high flexibility of M3X Architecture, EXEED is equipped with a first-class chassis jointly built with Benteler, the top chassis supplier, and the driving comfort is carefully adjusted, even a slight steering feel has been taken into account, thus building an executive-level silent cockpit controlled by library-level NVH, and consumers can enjoy a quiet journey at any time.

Power: Performance is comparable to those ranked in "Ward Top Ten", allowing the world to witness China's speed

Power is the most important module in M3X Architecture, which can fully adapt to various power units such as traditional fuel and new energy. At present, the third-generation ACTECO engines including 1.6TGDI and 2.0TGDI have been fully mounted on EXEED models, and the hybrid powertrain will be launched soon. The third-generation ACTECO 2.0TGDI engine, which has attracted much attention in this auto show, has an output level of 187kW and 390N·m, which is enough for the world to witness the Chinese speed contained in EXEED.

What models have M3X Architecture brought to consumers?

M3X Architecture allows the high-end mass production of EXEED production no limitation, and users also have unlimited choice for high-end models. Based on the world-class M3X Architecture, EXEED has created two brand-new world-class quality cars - the new-generation TXL and the flagship SUV VX, providing consumers with a high-end intelligent travel experience comparable to that of international luxury brands.

A new generation of TXL with full-scale scenario design is more than the five-star design

The full-scale scenario super five-star SUV, the new-generation TXL, adopts the design language of intelligent aesthetics 2.0, and continues the super five-star safety design concept of EXEED family, perfectly blending sensory experience, functional design and human caring. It is a brand-new masterpiece relying on M3X Architecture.

Full-scale scenario super five-star SUV - the new generation TXL brings consumers a value experience beyond five-star level

EXEED VX, give family a full sense of happiness

The global flagship model, protocol-level SUV EXEED VX for family members, created by highly forward-looking M3X Architecture, while further improving the product matrix of EXEED SUV, also brings family members concierge comfort with nearly 5m "aircraft carrier" 2+3+2 real 7-seat space layout, AI technology, master-level adjusted Benteler chassis and BorgWarner AWD intelligent four-wheel drive system.

Protocol-level SUV for family members —— EXEED VX shows the quality of EXEED flagship products

As a high-end brand of Chery, EXEED has built a global M3X Architecture of completely independent intellectual property rights and high standards with a positive R&D system and a global vision. On this basis, it has quickly launched two extreme high-end products that break through the traditional value dimension and lead the brand-new track. Following the concept of "keeping exploring to go beyond yourself", it has led Chinese independent brands to make progress together and calmly face the global market competition.